Internet Home Business Directory

Dear Internet friends,

Direct Your Internet Home Business Web Site to a Directory 

By Brian Chmielewski  

The most pervasive search tool on the Internet is the directory. 
Under standing the differences be tween search engines and 
directories is essential to your online marketing strategy. 

The most obvious way that directories distinguish themselves 
is through the amount of information that they accept during 
the submission process. In fact, submission forms are 
considerably longer for directories, allowing your personalized 
descriptions, company name, keywords, contact information and 
more to be entered, along with your URL and e-mail address, 
into a category of your choosing. In essence,directories 
are full of these categorical submissions (listings), which
they turn into a hierarchy. To be located properly, 
you should list your site in the most appropriate category 
at the directory. For those who feel that their site's topic 
is not recognized by existing categories, most directories 
also provide a space to add a new one. To see what a directory's 
submission page looks like, visit the registration page at 

http://www. stpt. com/gen eral/sub mit.html. 

Another major difference between search engines and directories 
is that directories do not utilize scouts — i.e. robots, spiders, 
etc. — togather web site information for their database. 
All directories rely on humans for their listings. For this reason, 
your URL will not appear at any directory unless it has been 
manually submitted. Like wise, humans review sites that are 
submitted to directories, causing a longer delay for your site 
to be indexed in their database.  

The following are things to consider when listing 
your site with a directory:  

     Since each directory has a unique categorization scheme and 
     particular rules, you must treat each directory individually. 
     Relevancy in directories is based upon your keywords and 
     the words that are found in the description that is 
     initially submitted.

     Don't try to fool directories with repeated keywords or 
     words that are inappropriate for your service or product. 
     Chances are that you will be caught, rendering your 
     submission useless.  

     Spend the extra time to submit to the appropriate category — 
     the one that will ensure that your targeted customer will respond. 
     Find out where your competitors are located and compare 
     this with where you think you should be categorized. 
     Choose specific categories, rather than general ones. 
     It will pay off in the long run.  

     Categories do not represent the same meanings in every directory.
     View a few of the listings to get a feel for who your categorical 
     neighbors might be.  

     Don't choose a category just because it has fewer listings,
     expecting to provide yourself with greater visibility. 
     Similarly, don't choose a category simply because it is popular. 
     Remember to think like your customer would think if they 
     wanted to find your business or service.  

     Take advantage of the directory by suggesting a new category for 
     your site. It cannot hurt to ask for a new category, but 
     realistically, new categories are added sparingly. 

Finally, you will find a few directories, which edit submissions for 
appropriateness and categorization before they are added to the 
database. If you follow their guidelines when submitting your web site 
information you will probably be listed without a problem. HBM  

Copyright WebPromote™. Reprinted with permission from WebPromote™–
Intelligent Internet Marketing, 1580 S. Milwaukee, Suite 320, 
Libertyville, IL 60048. URL: http://www.webpromote.com, phone: (847)
918-9292. Visit http://www.webpromote.com/directory to get listed or 
refresh your site in over 200 sites made up of search engines,
directories and yellow pages. 

             Originally Published at http://www.homebusinessmag.com/

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