The 16 Components of a Killer Sales Letter
For Internet Home Business
The purpose of your site is to motivate the visitor to
do EXACTLY what you want them to do. Whether it be for
them to sign up for the Internet home business , or make
money on the home business, or an enzine, buy
something, etc., they must be motivated to do so. Here we
will discuss 16 component of a killer sales letter.
Before you even begin to write you need to be
enthusiastic about home business opportunity, your
product, service, or earn extra money
opportunity. Enthusiasm is very hard to fake and
people will pick up on it quickly. Your sales letter must
be exciting and full of enthusiasm if you want to
pull sales or prospects. If you're genuinely excited,
then it will be super easy. If your not, then get
excited!
Below is a list of do's, don'ts and components your
sales letter should include...or not include:
DON'T USE ALL CAPS
Do not use all caps when writing your material. It
can slow the reader down by as much as 33% and can be
very annoying. Only consider using caps to
emphasize a point or consider using bold. Make your
sales letter enticing by using power words to convey your
message instead of all caps. ALL CAPS GIVE THE
IMPRESSION OF SHOUTING AND THAT'S NOT WHAT YOU WANT TO
DO!
Keep it Simple
Use short, simple words and write short sentences and
paragraphs as much as possible. The simpler it is
to read and understand, the longer they will read.
It helps to use bold at points of emphasis which
will also help the reader to remain focused.
Talk To Me
Write as though you are talking to someone in person,
instead of at them. Using informal language,
keeping everything simple and easy will give a personal
touch. Talking to the reader will give them the
impression you are on their side; a friend. This is
a very important element in building trust.
Keep it Clear
Make sure your information is clear and concise.
Your information should be given with details.
Vague writing will cost you sales and prospects.
Clear writing will avoid questions that should have been
answered in the material and many visitors will not even
bother to ask, they'll just leave.
Free Information
Offer free information. Offering free information
will motivate the prospect to read. Start by giving
the free information in the beginning of your message
then gradually lead to your point. As they read
they will build trust for you making them far more likely
to check out your recommendation.
Give Benefits
Always give benefits over features. For
example: A computer with more memory is a feature,
the fact the user can run more involved programs and get
quicker results is a benefit. See the
difference? It is your job to make sure the reader
understands why more memory is important. Benefits,
by far, pull better results than features.
Give a Problem Then Solve It
Highlight problems and then offer your product or service
as a solution. It is much easier to sell a solution
to a problem than it is to only sell features and
benefits. The benefits still play a roll but if the
prospect sees a problem and then clearly sees that your
opportunity or product will easily solve it then you're
on your way to a new sign-up or customer.
Give Them Ownership
Give ownership to your prospect by using the words
"you" or "your" in your sales
material. Tell the prospect what is in it for
them. For example: Instead of saying
"Stay cool with our new Turbo A/C Unit", you
could say instead "Keep your family comfortable all
summer with your high efficiency Turbo A/C
Unit". This gives ownership to the
prospect. They are able to envision it being their
unit.
Give Testimonials
Include testimonials for your visitors to
reference. Testimonials can be given in several
ways. It can be a testimonial about your own
experience with your opportunity or affiliate program,
the experience of a friend or associate of yours, or a
testimonial from a customer who has purchased your
product (if you sell your own product or service).
If you don't have testimonials then ask for some from
fellow opportunity associates. You could swap
testimonials or offer them something for free. If
you sell your own product then you can do a similar
concept by polling your current customers for their
feedback and offer them something for free for doing
so.
Once you get a few testimonials (and have permission to
use them) you can place them on your site and it will
give you credibility and be a key factor to building
trust. People love to see how others have faired
with the product, service or opportunity they are
considering.
Create Fear of Loss
Create fear of loss. Show the prospect what they
may lose or risk if they don’t buy or check out your
offer. This is proven to work and is extremely
powerful. Desire for gain works well too, and can
be used in certain scenarios to benefit your sales.
Don't discount this method. It really works!
This next short segment is for those of you who sell your
very own product whether it be from your site directly or
via a mall. The components above are still
necessary if selling your own product and the components
below finish off your sales letter.
If
you do not sell your own product skip below to SUMMARY.
Give a Money Back Guarantee
If you sell your own product, always offer a money back
guarantee. A "no questions asked, money back
guarantee" is very important. It shows the
buyer that he or she has nothing to lose and is a proven
strategy to increase sales.
Give Me More Time
Also, it is a proven marketing strategy that the longer
you give the customer to ask for a refund, the fewer you
will get. As an example, offer a 90 day money back
guarantee instead of a 30 day money back guarantee.
The longer the customer has the more likely they will not
take advantage of it. Many times they will either
forget or just find it not worth the trouble.
Exactly How do I Order?
Tell your customer exactly how to order.
Tell them what to expect throughout the ordering process,
facts about their order (is it real time or is it
manually entered etc.), when and how their order will be
fulfilled, when it will be shipped etc. This will
help get rid of any reservations the customer may have
about ordering.
Offer More Ways to Order
Offer multiple ways of ordering. This gives the
customer options to choose from and will increase your
sales. Some people will more readily order using a
credit card option and some would rather order by mail or
phone.
Just Who Are You?
It’s important to develop a relationship
early. Telling a short story about yourself or your
business will allow the reader to feel as if they know
you and can relate to you. This also builds
trust. Stories sell, facts tell!
Freebies!
Offer free bonuses. Make sure what you offer for
"free" is truly free. The customer should
not be expected to pay anything for this free product or
service. You can lose your credibility quickly if
you abuse it.
SUMMARY
When you have completed your sales letter it is best
to set it aside for a couple of days. Then go back
and rewrite it making it simpler and easier to
understand. When you haven’t looked at it for
a couple of days, you will be able to read it from a
fresher point of view. This will allow you to see
any errors or rewrites that will need to be done.
Your sales letter must have every one of the components
above that fit your purpose for maximum results.
Remember, if your sales letter does not hold the
reader’s interest, they won’t read it.
And if they don’t read it, you won’t get sales
or new prospects.
Happy writing!
If you want to start with an easy Internet Home
Business, I would strongly recommend you sign up with the
New
World Team
You will never regret it, but instead you will send me
a “thank you note” in a few months’ time
for giving you such a good recommendation.
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